Production - Case Study - Homebase

In order to respond to the Homebase Monday afternoon trading meeting, bezier manages the fast track process to allow the week’s promotional POP to be briefed in on a Tuesday, and delivered into store on a Thursday, in time for peak weekend trading. For some promotions more than 250,000 separate items have been artworked, produced and delivered in a 24 hour period.

"In my view our relationship with bezier succeeds because:

  • they understand retail - they have developed a fast track printing process that enables us to brief POP on a Tuesday and get it to all 300 stores for Thursday the same week
  • they understand our stores - bezier’s helpline fields our store POP queries saving a great deal of time for our in-house POP team

We have been with bezier a number of years but they are not complacent, they are constantly looking for new ways to improve POP processes for Homebase and our stores. In my time with Homebase I have not dealt with another supplier that understands our business as well as bezier."

Amanda Green