In-Store Support - Case Study - ASDA
ASDA is always keen to get in the seasonal spirit and implement innovative and exciting theatre in its stores. For Hallowe’en, flying vampires, full aisle floor graphics and LED lights were used to give the Hallowe’en aisle a particularly scary effect.
bezier’s innovations were eye-catching but more complicated than everyday in-store marketing and therefore it was imperative that we guaranteed compliance, minimum store disruption and a result that looked just as it should.
bezier’s dedicated ASDA Store Services Team managed the installation process from start to finish, ensuring guaranteed compliance, maximising in-store theatre and ROI. Where possible, out-of-hours installation was carried out by the team, resulting in minimum disruption to store. Furthermore, store colleagues were able to concentrate on product merchandising and customer service, knowing their seasonal aisle was being professionally installed.